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Beware of companies that promise you a top ten ranking in the search engines, especially for Google. This is a scam. Everyone wants the top ten spots and no one except Google knows how they do it.

These companies will get you listed for your company name in the top rankings, but users are not looking for your company by name, but by what you do (i.e. your keywords).

Especially be careful of search engine optimization (SEO or SEM) companies that GUARANTEE top rankings. It is just not possible to guarantee anything with search engines, as their formulas constantly change.